The Primetime Awards
The Primetime Awards typically take place every September to honor TV directors, producers, and actors from America and beyond.
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This year, the show took place on Monday, January 15, on Fox. It brought in the lowest viewership in the awards ceremony’s history, with only around 4.3 million people tuning in.
Worrying Trend Continues
Monday’s low ratings marked the continuation of a worrying trend for the awards ceremony, which appears to set a new lowest record with each event.
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The previous lowest record came the last time the event was held in 2022, which saw 5.9 million people tune in to watch the awards ceremony on NBC.
Reasons Behind the Lower Viewership
Reports suggest there are numerous reasons behind the Emmys’ low viewership this year.
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Yet, the most obvious is that the awards evening was postponed by nearly four months, due to writers’ strikes.
Competing Against the Golden Globes
Another reason behind the lower-than-usual viewership likely has something to do with the Emmys taking place amid awards season, ultimately bringing forth competition for viewers.
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The revered Golden Globes awards ceremony, which had some of the year’s biggest stars in attendance, aired a week before the Emmys.
More Competition for the Emmys
Other factors that may have played a small role include the Critics Choice Award, which took place one night before the Emmys.
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An NFL wild-card game also took place on the same evening as the Emmys, which held the attention of over 20 million American viewers.
Golden Globes Comes Out on Top
The Emmys struggled to keep up with the Golden Globes this year, with their audience coming in at half what their competition experienced.
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With over nine million viewers and superstars, such as Taylor Swift, in the crowd, it’s pretty apparent why the Globes overshadowed the Emmys.
50% Increase from the Previous Year
While the Emmys saw a reduction of over 1 million viewers from their show in 2022, the Golden Globes experienced an increase of over 50% from the previous year.
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Meanwhile, the Critics Choice Awards is typically considered a much smaller awards ceremony, bringing in a respectful 1 million viewers last Sunday.
Hollywood Has Praise for the Emmys
Nonetheless, the Emmys received pleasant reviews for a show that spent most of the evening in a state of nostalgia as it honored shows including “Grey’s Anatomy” and “Cheers.”
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USA Today called the awards ceremony “respectable,” praising a night that wasn’t “[too] cringey.” Whereas The Hollywood Reporter acknowledged its “polish, proficiency and emotion.”
On a Downward Spiral
Even with the positive comments from American journalists, it appears as if the Emmys are on a downward spiral so far as viewers are concerned.
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The last time the awards show garnered an audience of over 10 million viewers was six years ago, when it got over 10.2 million viewers in 2018. Compare this to the 2000s’ 21.8 million, and it’s clear the awards ceremony has lost a lot of popularity.
Emmys Drop Dramatically during Pandemic
In 2020, the Emmys experienced a record low of 6.1 million viewers during the COVID-19 pandemic.
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Yet, this drop was mainly ascribed to remote nominations and the lack of an in-person crowd, meaning no celebrities were there to entice fans to join in.
Biggest Winners this Past Year
The biggest winners of the year went to “The Bear” and “Succession,” each taking home six awards from the evening.
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The best drama was “Succession”. Meanwhile, “The Bear” was awarded an Emmy for the year’s best comedy.